Franchise

A Shift in Consumer Behavior – Eastern European and Asian nations are rapidly evolving – exposure to Western culture is effecting consumer behavior.

Entrance of Western Culinary – In recent years an increasing market penetration trend of Western culinary brands within the food industry indicates a favorable positioning in East-European is a strategic objective of these companies.

Entrance as a Foreign Brand is Easier – Western standards of design and operations and current consumer climate create unique conditions for new players and products from developed nations. These brands, just recently treated as ‘forbidden fruits’ are treated with respect and fascination and are frequently perceived as trend setters restaurants.

Basis for Differentiation
• Elvis – one of the world’s most influential musical icons;
• Unique dining experience that stimulates all the senses;
• Identifying locally connected, proven and experienced operator;
• Invest significant time and mental resources for the identification and acquiring of strategic locations.

Positioning
• Upscale diner;
• Fun and light dining experience that suits every forum and gathering;
• Whole family/group of friends entertainment.

Branding
• Young and innovative vis-à-vis local alternatives;
• Western-American.

Applications & Dialogue
The potential international franchisee submits a letter of interest together with a request. Discussion will occur in order to understand what are the expectations, and the country designated by the applying franchisee eager to open one or several EAD venue(s).

Business plan
Upon authorization of the application and the resolution to move forward, the applicant will submit a business plan to EAD. Prior to Business Plan completing and acceptance both parties will be meeting at EAD headquarter, in order to finalize business and financial terms.

Concluding the deal
Subsequently to the business plan presentation and financial terms agreement, EAD will produced a draft letter of intent. Consecutively to the signature of the letter of intent by both parties, the EAD team and the franchisee will initiate the planning of the EAD restaurant.

The following steps outline the general process potential international franchisee must follow to join EAD franchisee network.

1.    Apply
•    Complete Franchise Application Document (FAD)
•    Personal interview with EAD International Team. 
•    Receive and review Franchise Disclosure Document (FDD).

2.    Checking
•    Credit and background checks.
•    Present attestation of assets and financing.

3.    Agreement
•    Location to be evaluated and accepted by EAD International preceding to signing.
•    Secure financing upon approval.

4.    Finalize
•    complete lease/purchase.
•    Sign Franchise Agreement.
•    Begin outlet construction.
•    Begin training for franchise partner and crew.

5.    Opening
•    Grand opening coordination